About Moov Insights
Who are we?
Moov Insights is a Belgian company specialised in assessing and improving physical fitness in the workplace, in medical settings, and for the general public.
We combine movement science, motivational psychology, artificial intelligence, and strong field experience to support organisations in their active transformation.
Our flagship solution, Moov For Fit, helps companies tackle sedentary behaviour, strengthen team cohesion, and promote physical activity at work.
The goal: to sustainably improve collective performance, profitability, and most importantly, employee wellbeing.
Our mission
Improving health and performance through movement, by creating sustainable active routines grounded in science and the latest technologies.
Our vision
Our mission is to make movement a cultural norm in both professional and public environments.
We believe that by restoring the value of daily physical activity, we activate three key drivers: health, engagement, and economic impact.
Our Expertise
- AI-powered physical fitness diagnostics using standardised tests (based on Paris 2024 Olympic benchmarks)
- Supporting companies since 2018 with individual and group coaching
- Formyfit mobile app: audio-based VMA test, personalised training plans, motivational tracking
- On-site interventions in companies, hospitals, schools, universities, and public institutions
What about the general public?
Our Formyfit app, originally launched in 2015 and fully refactored in 2025, is still available here as well as on the App Store and Google Play.
It enables anyone, regardless of fitness level, to move smarter with an audio-guided VMA test and training plans tailored to individual goals.
👉 In Belgium, the annual subscription is partially reimbursed by health insurance providers.
Download the Formyfit app
